The brief / 19
To launch Windsor’s newest Italian establishment, Eat’aliano.
Inside the work
The project record.
The work
Produce and execute a VIP and media launch event, along with a separate influencer dinner event to generate hype around the venue.
The result
The launch event hosted over 170 guests, from local celebrities to food and media personalities, celebrity chefs and more. The influencer dinner was extremely successful and included writers from A Chronicle of Gastronomy, Eat and Be Merry, Table to Paper, Where Magazine, The Australian Times Gourmet, The Plate Project, Daily Addict / Broadsheet, The Urban List, The Modern Connoisseur, The Ideas Library, JP & Melbs, Gastronomical Ramblings, Melbourne Girl, Forksake, I Eat Melbourne and more. Since the events, the venue has experienced continued success and achieved further media exposure and a large increase in table bookings.
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