The brief / 18
91 editorial hits
Raise awareness for the Fashion+Aid gala and its designers and entertainers.
Inside the work
From brief to impact.
01 / The strategy
Pair media outreach with photo opportunities, designer interviews and the Rogue Traders performance schedule.
02 / The work
Influence Haus secured photo opportunities, managed media interviews and Q&As, and coordinated the performer public relations schedule.
03 / The result
91 editorial hits across print, online, radio and television; the majority landed within 30 days.
The work / In pictures
Seen in detail.
10 images & media features
Project narrative
The full story.
FASHION+AID is thrilled to announce the exclusive partnership with luxury boutique department store, Harrolds who are set to showcase some of their stable of the world’s finest designers at this year’s 10th anniversary FASHION+AID that will be held on September 9 at Crown Palladium.
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