The brief / 30
Provide PR support and execute a PR program to help raise awareness of their walk home from Melbourne to Newcastle, which went on for 31 days.
Inside the work
The project record.
The work
Execute media outreach program and organise photo opportunities in each of the locations travelled during the 31 day hike from Prahran, VIC to Newcastle, NSW.
The result
In total, 75 print, online and radio editorial features were attained during the 31 day PR program, along with regular radio interviews throughout the hike on Joy 94.9, LightFM, NXFM, Star 104.5, as well as an outside broadcast with 2ST.
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