The brief / 24
To provide PR services and event management to support the first ever ‘Poker with the Stars’ event held at Melbourne Town Hall.
Inside the work
The project record.
The work
Execute short-lead media outreach program, along with inviting local media and celebrities and manage RSVPs, along with event and red carpet management.
The result
We hosted approximately 50 guests, including media personalities and celebrities, along with key journalists who were in attendance from the Herald Sun, The Daily Mail, Nova FM, Channel 9 News and more. During the 14 days we worked on this project, $300,000 dollars worth of editorial was achieved.
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