The brief / 21
Help to reposition RBT as a leading Australian privately held fitness organisation through ongoing PR representation, along with helping to produce and execute the ‘RBT’ charity gala ball at Crown Palladium to help raise funds for YGAP.
Inside the work
The project record.
The work
Develop ongoing PR programs, along with the execution of RBT Charity Ball, and a media experience trip to the RBT Luxury Retreat in Bali.
The result
During a 6-month period, the sold-out RBT Charity Ball was completed with success, raising much needed funds for YGAP. The PR program helped to position RBT Founder Travis Jones as an expert. The media experience trip to the luxury fitness retreats was executed with great success, and attained multi-page features across Women’s Health & Fitness, Men’s Health, Men’s Fitness, an inclusion in Women’s Fitness, Huffington Post, and others. Other media attained over the initial 6-month period included a monthly contribution column in Women’s Health & Fitness, along with key interviews featured in Nine: Coach, Herald Sun, MSN, Community News and more.
The work / In pictures
Seen in detail.
11 images & media features
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